Your prospects and customers get better when YOU get better. It makes sense. If you want more sales and better customers, you need to change. When you change, they change. Your customers are eager for you to get better. Why not? They want to work with the very best sales professionals, not the middle-of-the-road variety.  Even if you're at the top of your game now, you can always get better.

Top sales performers have discovered this secret: When you make subtle refinements in your approach to your customers, they will notice and reward your new behavior. These rewards will come in at least 7 forms:

1. Spending more time with you
2. Sharing real information about needs and budgets
3. Referring you to their network inside and outside their company
4. Calling you when they need help and advice not just your lowest price
5. Happily paying your higher price
6. Returning your calls and answering your emails more promptly
7. Giving you the order

The more you invest in improving yourself, the more trust and money your customers will invest in you.